Food styling is the skill of creatively cooking and arranging food to make it look perfectly photogenic and deliciously appealing to consumers. It's like hair and makeup, for food. If you've ever tried to snap a pic of your lunch, only to be disappointed by the result, you'll have realised that making food look beautiful on camera is not as simple as it seems.
My background as a trained chef and former Food Editor means that I have a particularly thorough technical understanding of food and cooking, combined with thousands of hours of practical experience on all kinds of high-pressure shoots.
I truly love doing what I do and believe this shows in my work and the experience I offer my clients. You're in the right place if you're looking for styling that is fresh, modern, imaginative and without pretense, coupled with unjaded service. I understand the brand you're working on probably affectionately feels like your "baby". I know this because I, too, have my own "brand baby". I'll go to extraordinary lengths to create something that you'll absolutely love and feel proud to display.
I focus entirely on styling food and work with talented professional food photographers and videographers. As a team we create powerful visual communication for brands and I am able to recommend the professional I think best suited to your project.
If you're unsure as to whether you need a food stylist for your shoot, I’ve written a journal entry about why having a food stylist on board makes for a stress-free shoot. You can find it here.
+ Advertising campaigns, commercials, packaging and packshots (for both creative and technical briefs)
+ Conceptual and creative projects that require artistic finesse
+ Print and online magazines
+ Beverage styling
+ Film and video
+ Websites and social media
+ Recipe books
+ Recipe videos
+ Those requiring specialist food styling for food that is tricky to work with
+ And others. Let's chat even if your requirement isn't specifically listed